Summary

• --Numerous studies show that your online marketing message needs to be multi-channel.
• --Numerous studies show you need to brand yourself on websites that are respected and trusted. And few are.
• --Consumers who see you in multiple channels are also more likely to actually buy products.
• --Even though the Internet is known as a direct-response medium, brand advertising is every bit as important on the Internet as it is in print or on TV.
• --Email newsletters are extemely successful and popular, but they do not reach even a majority of web users.
• --Studies show that web and email readers who saw an ad VERY OFTEN do not click on it but go to that website later.

So if you’re going to advertise on a website — and you know you need to — why not advertise on the website of a respected magazine and get both exposure AND respect?

Make your message multi-channel and cost-effective by contacting an advertising representative and lock in your rates today.

Bruce Wolberg Sales Representative 715.445.4612, x13403

Steve Donarski Sales Representative 715.445.4612, x13406

Missy Beyer Sales Representative 715.445.4612 x13642

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Table of Contents

• Evidence shows consumers react to aggregate marketing efforts
  Why you need to blanket web users with different approaches
  
• Product 1: Gun Digest Email Newsletter Sponsorship
  
• Product 2: Tactical Gear Email Newsletter Sponsorship
  
• Product 3: New Product in Email Newsletter
• Product 4: Dedicated Email Broadcasts
  
• Product 5: Internet Ads
  
• Product 6: Roadblock
  
• Product 7: Pop-Up: Your Message First
  
• Product 8: Sweepstakes Sponsorship
  
• Product 9: Firearms Resource Center
  
• Product 10: Video
  
• Product 11: Buy/Sell Classifieds Storefront
  
• Product 12: GunBroker Email Newsletter