Run of Site Web Ad Presence

Why does this work?
Reaches web browsers who do not receive our email newsletters. Email newsletters are highly effective and you need to be in them, but most of our web visitors do not receive our email newsletters.

Pervasiveness is critical in web marketing:

1. --Studies show repeat placement will result in eventual click
2. --63% of all banner ads are not seen. You need quantity and consistent presence.
3. --Study: 2/3 of consumers who took action online were reached by ads across multiple portal sites before actually going on to make a purchase
4. --Study: Consumers reached across multiple sites were twice as likely to convert as those reached only on a single site.
5. --More studies: Were you paying attention earlier?

How does this work?
a. Ads run throughout GunDigest.com
b. Expose your product or message to 2-3X more unique visitors than our email lists.
c. Crucial part of marketing message to fill in the gaps missed by email

Benefits:
1) Association with a respected, trusted magazine on an Internet full of often-shady companies
2) Studies show message needs to be kept in front of customers, who may click on the ad after seeing it previously 20 or more times
3) Video or interactive ads can increase clicks by 2-3X

Perfect for:
– Companies in industries where image, trust and respect are important
– Newer companies who have no image yet and want to establish themselves as legitimate, real players.

Price: $10 per thousand ($10 CPM)
Circulation: 60,000-100,000+ unique visitors per month, 300,000-400,000 ad impressions

Google recently spent more than $3 billion to buy an online advertising company. Even search giant Google knows the value of seemingly “regular” Internet ads.

---

1) BRANDING IS IMPORTANT I
“Why should the Internet be different from print or TV or radio in the ability to create a branding value versus direct response?”

From eMarketer.com:

eMarketer: A lot of people view the Internet as a direct response medium.

Gian Fulgoni, chairman, comScore: That is just nonsense. Why should the Internet be different from print or TV or radio in the ability to create a branding value versus direct response? There’s no inherent reason why the Internet shouldn’t be used for branding in addition to direct response.

---

2) BRANDING IS IMPORTANT II
Web and email readers who saw an ad VERY OFTEN do not click on it but go to that website later.

A study from the Online Publishers Association found ...

• --There are more relevant ways to measure the branding impact of online ad campaigns beyond clicks
• --One in 5 exposed to display advertising conduct related searches for the advertised brands later
• --One in 3 exposed to display advertising visit the advertised brands’ sites later
• --E-commerce spending in the advertised categories was significantly higher among online audiences exposed to the largest ad campaigns
• --Audiences exposed to display advertising are more engaged with advertisers’ sites – staying longer and consuming more pages
• --Audiences exposed to display advertising that visit advertisers’ sites have higher incomes than their typical visitors – and this positively impacts related online spending

Skip ahead and get contact info to order this now. →

Now learn more about how to run a Roadblock on our site to hit every ad spot for a day or two. →

← Back to the previous page.