The National Shooting Sports Foundation (NSSF) — the trade association for the firearms, ammunition, hunting and shooting sports industry — recently learned that FOX Sports Media Group has banned advertisements featuring firearms and ammunition from its coverage of Ultimate Fighting Championship (UFC) events.
As of press time, the UFC has not made an official announcement, but the NSSF has confirmed that “absolutely no firearms, ammo, hunting or knife companies will be permitted as sponsors in any Zuffa-promoted events.”
I think I saw some UFC guys at the SHOT show, promoting firearms and accessories. And yet, FOX sees fit to ban our products from the UFC events. I hope no one is thinking that a firearm or hunting ad during a UFC fight could be interpreted as being too violent.
Perhaps FOX feels that the younger viewers of mixed martial arts competitions should be protected from the violence of firearm and knife advertising while they watch two men bludgeon each other in the ring? Funny, for all the right-wing support that comes from Fox News, the Sporting Division doesn’t seem to be interested in catering to the same crowd.
Well, we can do something about that.
Now is the time to put your money where your mouth is and use your First Amendment rights to support the Second Amendment. Gun Digest the Magazine, along with the NSSF, is encouraging all gun owners, sportsmen and firearms enthusiasts to contact FOX today and urge them to rescind this anti-gun corporate policy. FOX’s decision to ban advertisements for lawful products owned by more than 80 million Americans is nothing more than corporate gun control.
We expect better from FOX. So should you.
Make sure your voice is heard. Here’s how to contact FOX:
Corporate Headquarters FSN
10201 W. Pico, Bld. 103
Los Angeles, CA 90035