Beretta Defense Technologies to Appear on Sportsman Channel

Cooperation between manufacturers in the firearms industry has historically lead to some pretty incredible developments and innovations. Combining the resources and talents of two, or more, manufacturers in the pursuit of a single shared production goal can naturally translate to dramatic improvements.

This is the guiding principle behind the recently formed Beretta Defense Technologies (BDT), which is a strategic alliance of four Beretta Holding defense companies: Beretta, Benelli, Steiner and Sako. With the stated purpose of producing some of the finest weaponry and equipment in the market, BDT’s hope is to become a single source contact for military, government and law enforcement organizations.

This Saturday, May 21, from 7 p.m. to 8 p.m., the Sportsman Channel is airing a special episode that highlights the story of BDT. The episode will offer a behind-the-scenes look at BDT’s journey to build the ultimate integrated weapons system by going inside all four companies and providing viewers with never-before-seen footage. Those who tune in will be able to see how BDT builds a weapons system that unifies the operator, firearm, optics, cartridge and support equipment to give customers the confidence to reliably hit any target, control any situation, and accomplish any mission.

“The mission of BDT is to create a safer world,” said Stephen McKelvain, Chief Global Marketing Officer for Beretta’s Optics Division. “We advance the success of our customers working in complex modern operational environments. We understand the deep, and sometimes subtle, interoperability issues where each piece of equipment must seamlessly interact with the other. BDT minimizes the compromises to operational effectiveness at the individual, unit and organizational levels.”

Watch the trailer above to get a glimpse at BDT’s manufacturing process, or visit the group’s website to learn more.


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